A total of 5,145 brides cast their votes on the web site www.pronovias.es

PRONOVIAS PRESENTS "THE SPANISH BRIDES' PERFECT WEDDING GOWN" 

Model Teresa Baca modelled the Spanish brides' favourite, a flared white lace gown with a train, a straight, strapless neckline and a silk tulle veil.

 Manuel Mota and model Teresa Baca have unveiled the results of a study conducted by Pronovias, the world's leading bridal firm. Pronovias: The Spanish brides' ideal wedding gown is a study carried out by the brand to discover the tastes of Spanish brides.

 Now more than ever, trends are born in the street. People's way of dressing and adapting fashion to their own personal styles is a source of inspiration to the world's great creators. Pronovias, always at the forefront of fashion, has tapped into this trend and has gathered the opinions of 5,145 Spanish brides through its web site, www.pronovias.es/tuvestidoideal to design their ideal wedding gown. The firm created an innovative application to allow visitors to design the gown of their dreams using a combination of silhouettes, necklines, fabrics and accessories.

 As Manuel Mota explained, "I believe this report is very important because I greatly value brides' opinions and their preferences when it comes to choosing a gown. This gown is the reinterpretation of the results of Spanish brides' ideal gown".

 Pronovias Study:  The Spanish brides' ideal wedding gown was created on the basis of the participation of 5,145 brides from all over Spain. The results were obtained between 18 May and 5 June 2009, and the report examines the results of four variables:

-      Autonomous Region

-      Age (from 18 to 20; from 21 to 30; from 31 to 40; over 40)

-      Type of ceremony (religious or civil)

-      Wedding time (morning or evening)

 The Spanish brides' ideal bridal gown is flared with a train (34%), a straight, strapless neckline (22%), in white lace (39%), without decoration (83%) and worn with a silk tulle veil (27%).

 Teresa Baca, who modelled the Spanish brides' favourite dress, said "I am delighted to model this dress. It is beautiful and feels very comfortable" and added with a grin "I'm not planning to get married at the moment, but after seeing myself in this gown the prospect seems much more attractive!".

 The results by autonomous region show that the choice of a flared silhouette is almost unanimous, and the strapless neckline is the most popular in most regions, although with differences in fabrics, accessories and decorations.

 All the brides in Castile-La Mancha, Castile and Leon and the Madrid Region chose exactly the same dress as the ideal wedding gown for Spanish brides.

 The great majority chose a traditional veil, from the most traditional with the mantilla to the new, contemporary silk tulle to replace more traditional tulle.

 Surprisingly, the strapless neckline is the undisputed winner, given that until a few years ago brides always chose to cover their shoulders.

 With regard to age, brides between the ages of 20 and 30 and 30 and 40 chose the same style, which is the one that received the most votes. The variations came in the 18 to 20 year band, with younger brides choosing strapless necklines and romantic skirts with frills, whereas brides over 40 years of age preferred the Empire line with long sleeves, without a veil or head dress.

  Preferences according to whether they are marrying in church or in a civil ceremony: The dress is the same whichever type of wedding they choose. The only difference is that for a church wedding they prefer a veil and for a civil ceremony they prefer to wear a head dress.

 Finally, it makes no difference whether the wedding is to take place in the morning or the evening: The favourite gown is the perfect gown for Spanish brides.

Milan, 26 March 2009. PRONOVIAS, the world leader in the bridal sector, has just opened its first flagship store in Italy and its first Manuel Mota-PRONOVIAS boutique outside Spain. After opening stores in London, Paris and New York, the firm has now opened two new establishments in Milan.

The address is 6-8, San Pietro all'Orto in Milan, just a few metres from Galleria Vittorio Emanuele shopping arcade. PRONOVIAS has now joined the luxury boutiques in the city's Quadrilatero della Moda, one of its most important shopping districts. With a floor space of more than 600 m², the PRONOVIAS store features a carefully chosen selection of its prestigious collections: Pronovias and Manuel Mota, with their exclusive accessories. It also carries the collections created for the firm by master designers such as Elie Saab and Valentino Sposa.

The PRONOVIAS boutique's interior design features fine materials such as marble, wenge and steel, with striking graphics. The result is a distinguished, sober, elegant environment, reflecting the very values that identify the brand.

The first Manuel Mota boutique outside Spain

The Manuel Mota-PRONOVIAS boutique, next to the PRONOVIAS flagship store, has also been designed to focus the spotlight on the bride. The atmosphere is comfortable and welcoming, and the décor features materials reminiscent of bridal gowns.

With its a warm, sophisticated setting, the boutique revives the essence of the haute couture ateliers, where the most experienced experts are available to make choosing and creating a bridal gown an unforgettable experience.

Every last detail has been cared for to evoke the serenity and warmth needed for what happens within. The materials used have transformed the surroundings into a fantasy in white, with oak parquet flooring and white wall treatments, combined with lacquered wood for the staircase and furnishings also in white.

  About Pronovias

It started out as a family business in Barcelona in 1922 and is now the world's leader in bridal gowns, present in more than 70 countries with its 150 stores and more than 3,800 sales points. Manuel Mota, Creative Director of PRONOVIAS, and his team create hundreds of new styles every year, innovating season after season with designs and materials. When a bride visits PRONOVIAS she can be sure of a wonderful experience, choosing her gown from among the extremely exclusive designs in elegant surroundings with a wide variety of prices. Collections range from affordable luxury to haute couture with all customers enjoying the same superior customer service.

Alberto Palatchi, the firm's Chairman and the son of its founder, is continuing to take PRONOVIAS around the world.